Contacts: Francine Lonn
1-888-756-2727
Harvey Lonn
514-630-7620

FOR IMMEDIATE RELEASE

Revolutionary Bra Closure Uses Only Two Fingers and the Palm of the Hand

MONTREAL (Dec. 03, 2001)-

Finally, a bra that responds to the needs of women who are tired of struggling with the tiny hooks on traditional bra closures. Called the Eezee Bra, it uses the patented closure invented by Montrealer Francine Rainville-Lonn, vice-president of Harlon Canada, a company that has been manufacturing bras for Canadian retailers since 1932 . What makes this closure so remarkable is that it allows the bra to be fastened or unfastened using only 2 fingers and the palm of the hand.

This unique closure is already enjoying big success in the U.S. It has been licensed there to a major bra manufacturer, Leading Lady, and is being widely featured in the U.S. news media. It has also received a
commendation from the U.S. Arthritis Foundation. Arthritis sufferer Carole Speigel, who has been struggling for years with fastening her bra, says: "This was an answer to our prayers, it really was."

It restores dignity and independence to millions of women who have great difficulty dressing themselves, due to Arthritis, Multiple Sclerosis, fibromyalgia, torn rotator cuff, broken arm or other limiting condition.

RESPONDS TO 'BABY BOOMERS'

And now, what started as a solution for women who struggled with traditional bra closures has inspired a range of elegant bras for the 'Baby Boomer'.

"Our research clearly showed that, along with fashion, this segment of the population wants comfort, fit and good support", says Lonn. "Despite this, the design of most bras on the market is fashion-driven. Comfort is sacrificed. Not so with the Eezee Bra. It's so comfortable that they say: 'if you feel like you're wearing a bra, then you're not wearing an Eezee Bra!' The front closing Eezee Bras also mean no more putting a bra on backward, closing it, and then twisting it back around to the front, as most women have to do."

Whether you are a comfort-seeking 'Baby Boomer' or one of the million-plus women for whom closing a bra has become a difficult, if not impossible task, then the answer has finally arrived.

Eezee Bras are now available at selected retailers across Canada.

For a store near you, call toll-free 1-888-756-2727 or visit www.harlon.com.